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Littlewoods Catalogue Home Shopping
The UK's favourite Mail Order catalogue
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A Social history of Littlewood's Mail Order Catalogue and Home Shopping empire from the early 1930's upto
the present day.
This web site describes the changes and major events that have taken place over the past 8 decades including:
the change from "mail order" via post, to "mail order" via telephone (telephone ordering) to todays
"mail order" via the web.
Pictures include covers of Littlewoods
Home Shopping catalogues over the past 70 years and types and
prices of product! How much was a Gas iron in the 1940s? How about a Hotpoint washing machine in the Seventies?
The social changes and leisure patterns of customers that drive these changes, reflect the change in UK society over 3 generations.
Part of the expansion of Littlewoods has seen the creation of
where surplus stock can be bought at cheap prices. Littlewoods
is part of the Shop Direct group of
home shopping brands that also include K and Co (previously known as Kays catalogue), Very, and Isme (previously Marshall Ward).
Scroll down or use the navigation on the left to choose the decade of your choice.